近年来因为经济的不景气，工程机械职业营销全体环境一般，加之国内许多挖掘机维修厂转型加工挖掘机加长臂，挖掘机加长臂的营销也受到影响，下行压力不断加大，因而，我国挖掘机加长臂生产厂家加大营销力度，对营销进行立异就显得尤为重要。下面就挖掘机加长臂营销提自己几点建议，仅供各位挖掘机加长臂同行参考，重在抛砖迎玉。
In recent years, due to the economic downturn, the overall environment of professional marketing of construction machinery is general. In addition, many domestic excavator maintenance factories have transformed and processed the excavator's elongated arm. The marketing of the excavator's elongated arm has also been affected, and the downward pressure has been increasing. Therefore, it is particularly important for China's excavator's elongated arm manufacturers to increase their marketing efforts and make innovations in marketing. Here are some suggestions on the marketing of the excavator's elongated arm. For your reference only, the emphasis is to throw bricks and welcome jade.
一，挖掘机加长臂营销需要打组合拳：职业发展到今天，竞赛越来越剧烈，光靠单一的营销手法很难见效,比方说2010年曾经，网络营销作用就很好，但因为网络营销门槛低，花费少，导致许多皮包公司也加入到网络营销的队伍中，给客户供给一些便宜质量和售后没有保证的挖掘机加长臂产品，使一些爱贪小便宜的客户上当受骗，然后影响了整个挖掘机加长臂职业的信誉，现在网络营销的作用现已大打折扣了。现在现已没有一招制胜的营销模式了，请我国挖掘机加长臂营销职业的朋友去除浮躁的心态，练好内功，夯实根底，打出网络营销、电话营销、客户拜访、展会营销等多种挖掘机加长臂营销的组合拳，展开营销立异，与时俱进，开拓进取，打好我国挖掘机加长臂营销的攻坚战。
Firstly, the marketing of excavator's elongated arm needs combination boxing: the competition is becoming more and more fierce today, and it is difficult to achieve results only by a single marketing method. For example, in 2010, the role of network marketing was very good, but because of the low threshold of network marketing and low cost, many bag companies also join the team of network marketing to provide customers with some cheap quality and sales. Later there is no guarantee of the excavator arm products, so that some greedy and cheap customers were deceived, and then affected the credibility of the whole excavator arm extension profession, now the role of network marketing has been greatly discounted. Now there is no one way to win the marketing model. Please remove the impetuous mentality of our friends in the long arm marketing profession of excavators, practice good internal skills, consolidate the foundation, make a combination of network marketing, telephone marketing, customer visits, exhibition marketing and other kinds of long arm marketing of excavators, develop innovative marketing, keep pace with the times, Forge ahead, and play a good long arm marketing campaign of excavators in our country. The battle of marketing.
二，挖掘机加长臂营销需注重中间商的作用：挖掘机加长臂因为产品的特殊性，客户的层次也多种多样，有个体老板，有民营企业，有挖掘机整机代理商，有挖掘机配件商，有挖掘机维修厂，还有挖掘机整机生产商，大小不一，性质不一。挖掘机整机生产商因为部门较多，决策缓慢，开发起来难度大，终端客户比较发散，很难自动找到有需求挖掘机加长臂的客户，所以捉住中间商就显得尤为重要。中间商是联系生产厂家与终端客户的桥梁和纽带，是信息的集散地，“得中间商者得天下”，希望我国挖掘机加长臂营销职业的朋友注重中间商的作用，共同做大做强我国挖掘机加长臂职业。
Secondly, the marketing of excavator elongated arm should pay attention to the role of middlemen: because of the particularity of the product, the level of customers is also varied. There are individual bosses, private enterprises, excavator agent, Excavator spare parts suppliers, excavator maintenance plants, and excavator manufacturer, with different sizes and properties. The excavator manufacturer has many departments, slow decision-making, difficult to develop, more divergent terminal customers, it is difficult to automatically find customers who need longer arm of excavator, so it is particularly important to catch the middleman. The middleman is the bridge and link between the manufacturer and the end customer, and is the information gathering and distributing center. "The middleman wins the world." I hope that our friends of the long arm marketing profession of excavators pay attention to the role of the middleman, and jointly expand and strengthen the long arm profession of excavators in our country.
三，挖掘机加长臂营销应放眼世界走出：跟着世界经济一体化进程的加速，我国挖掘机加长臂技术的前进，我国挖掘机加长臂走出的机遇现已老练，近年来像东南亚区域、非洲区域挖掘机加长臂需求许多，增长也很快，我国挖掘机加长臂生产厂家应该加大国际营销力度，为世界经济的发展做出自己应有的贡献。
Third, the marketing of excavator's elongated arm should focus on the world going abroad: following the acceleration of the process of world economic integration, the advancement of the technology of our country's excavator's elongated arm, the opportunity of our country's excavator's elongated arm going abroad has become sophisticated. In recent years, the demand for elongated arm of excavator in Southeast Asia and Africa has been increasing rapidly, and the manufacturers of our excavator's elongated arm should increase. International marketing efforts to make their due contributions to the development of the world economy.
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